Kasia Vuorinen, known as Queen Of Supercars, is a Dubai-based digital content creator and luxury automotive influencer, recognized for her viral social media presence and collaborations with global brands.

The Queen of Supercars brand was first introduced by Kasia in 2018 when she moved to Dubai. Before relocating, she had already built her entrepreneurial background in Europe by successfully running several businesses. Today, the Queen of Supercars brand has grown into a professional media team of over 15 people producing content across multiple social media platforms and reaching a global audience of tens of millions, often appearing alongside her husband Joel Vuorinen, known online as The King of Supercars.

Queen of Supercars covers a range of luxury topics including supercars, travel, lifestyle, art, technology and gaming. The team now includes multiple on-camera talents as well as a dedicated group of producers, editors and social media specialists creating premium automotive and lifestyle content.

Her mission

Kasia’s mission is to entertain audiences while also encouraging women to step into traditionally male-dominated industries such as motorsport, performance driving and the automotive world.

Instagram remains her most influential platform, where she works with international brands and luxury companies through partnerships, campaigns and collaborations that help elevate their visibility to a global audience.

Through her passion for supercars and the luxury automotive lifestyle, Kasia is also connected to projects in Dubai’s automotive industry, including the premium supercar experience brand Queen of Supercar Rental, bringing real supercar experiences to enthusiasts visiting the UAE.

Big achievements

Queen Of Supercars in Grand Turismo 7 game

One of Kasia’s most notable achievements was becoming part of the official launch campaign for Gran Turismo 7, where she appeared as a featured female racer for PlayStation Arabia. During the campaign she was featured on large billboards across some of Dubai’s most prestigious locations including City Walk.

It was definitely the biggest thing I’ve ever done. As a little girl I played many racing games and was always obsessed with Gran Turismo, so becoming part of the official launch campaign was very special,” says Kasia.

Motorsports

Kasia’s passion for performance cars quickly developed into a deeper involvement in motorsports. She has driven numerous high-performance vehicles on professional racing circuits including Yas Marina Circuit and Dubai Autodrome.

“I’ve had the chance to do time attacks with incredible machines such as the Lamborghini Huracán Super Trofeo, Audi LMS GT2, racing versions of McLaren, Aston Martin, Ferrari and even Formula 4 cars. I’m still waiting for the day I get to experience driving a Formula 1 car,” says Kasia.